An application programming interface (API) is a set of functions, procedures or commands that an operating system or service provides to support requests made by computer programs.  Programmers can use API to access predefined functions to interact with an existing website, allowing any software application to push and pull data from a website with an open API. InfoLoop is can integrate Google Maps, Twitter, Pownce, FriendFeed and other supported applications in your own website. 

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